New Trend “Hold a Coke With Your Boobs Challenge”. It’s for Cancer

If the Ice Bucket Challenge was a charitable excuse for a global wet t-shirt contest, I guess this is the next logical step.

The hot new social media trend is the “Hold a Coke With Your Boobs Challenge.” Not a clever name, but we’ll let it slide . . . since the entire point is for women to pose topless, squeezing a can or bottle of Coke between their breasts.

According to the official Facebook page, the point is to raise awareness for breast cancer . . . but it seems like it’s more for showing off.

As far as we can tell, no one’s gone fully nude yet. We researched it a LOT, and it appears some women have done it in a bra or bikini top . . . but most did it topless with their nipples strategically covered by pasties or their hair or even Coke bottle caps.

Both Coca-Cola and the Breast Cancer Foundation have announced they have nothing to do with this. It looks like it was started by a company called Elite Talent Referral . . . which is an agency that scouts for PORN TALENT.

But don’t let that stop you. Hurry up and post a topless photo for . . . um . . . what was the cause again?

You can check out lots of photos and videos of women doing it . . . just search for “hold a coke with your boobs challenge.” But know that the results are BARELY safe for work.

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