Yesterday was opening day for Major League Baseball, and Hostess wanted to get in on the action. So they tweeted a photo of a cupcake with baseball frosting and one word.
People immediately started ripping on them for using a football term, and they went into damage control mode: They claimed it was on purpose.
A spokeswoman said, quote, “The ‘touchdown’ line was intentional. It’s fun and aimed at young audiences who are in on the running joke.”
We’re not sure what the running joke is . . . they’re saying their goal was to go viral by having people talk about how dumb the brand is? At least they didn’t claim they were hacked.
— Hostess Snacks (@Hostess_Snacks) April 6, 2015