Not the Sharpest… Hostess Celebrated Baseball’s Opening Day by Tweeting “Touchdown”

Yesterday was opening day for Major League Baseball, and Hostess wanted to get in on the action. So they tweeted a photo of a cupcake with baseball frosting and one word.

“Touchdown.”

People immediately started ripping on them for using a football term, and they went into damage control mode: They claimed it was on purpose.

A spokeswoman said, quote, “The ‘touchdown’ line was intentional. It’s fun and aimed at young audiences who are in on the running joke.”

We’re not sure what the running joke is . . . they’re saying their goal was to go viral by having people talk about how dumb the brand is? At least they didn’t claim they were hacked.

(Consumerist

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