Robert Plant has teamed up with Genero to hold a contest for a fan to create the official video “Rainbow”, the lead single from his forthcoming new album, “lullaby and…The Ceaseless Roar.”
The creative direction is being left completely open, so entrants are advised to listen to the song, be inspired, and create something that reflects their vision for the tune.
The official selection and finalist group will be chosen by Plant and Genero.
The selected video will receive $3,000 and have their video used as the official music clip for “Rainbow.”
Deadline for submissions is September 8, 2014, 23:59 GMT time.
Full contest details are available at Genero.
Due September 5 in Europe and September 9 in North America, “lullaby and…The Ceaseless Roar” was recorded at Helium Studios in Wiltshire and Peter Gabriel’s Real World Studios in Bath, UK.
The album features 9 new songs and two covers: The Stanley Brothers’ “Little Maggie” and the Lead Belly tune, “Poor Howard.”
Plant and The Sensational Space Shifters just wrapped up a series of shows across Europe; they’ll play Glastonbury Abbey on August 9 before heading to Japan for two shows next month.